Why Retargeting?
Cart Abandonment means lost Sales!
According to an average of 22 studies the average cart abandonment rate is 67.45%. That means more than two thirds of potential sales are lost even AFTER you've spent time and money to get shoppers to the Submit My Order stage!
Retargeting allows you to display dynamic ads to these ready to buy customers offering coupons or other incentives to encourage them to return. Some just need a reminder about their incomplete order!
Imagine the sales increase if Retargeting converted just a small percentage of those lost sales.
Cost Effective
Retargeting is cost effective. Our average managed customer sees a 300% return on ad spend using retargeting to close lost sales.
Other Impactful Retargeting Profiles
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All Pages
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Cross Sell
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Customers who completed a specific purchase.
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e.g. Bought a pedometer, so we remarket ads for water bottles to the user.
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Good for all sites.
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Brand Loyalty/Affinity
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Users who visited a particular brand page.
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e.g. Visited a Hershey page, so we remarket ads for 5% off any Hershey purchase.
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Good for all sites where MAP pricing isn’t an issue.
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About Us
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Users who visited the About Us page.
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Remarket ads that include a phone number, Live Chat and/or email information.
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Good for all sites.
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Newsletter Signups
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Users who completed the email signup page.
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Remarket to these users with a coupon code good towards a future purchase.
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Good for all sites that have an email signup.
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Great for new sites that don’t have a lot of traffic or customers yet.
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Form Abandonment
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Users who visited a form submission page, but did not complete the form submission.
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Good for all Lead Gen sites.
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Email Signups
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Target any user with remarketing ads that drive traffic to the email newsletter signup page.
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Providing an incentive after signup will help increase the success of this tactic; mention in the ad that a perk will be provided after signup is completed.
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Email Marketing
