Managed Comparison Shopping Engine Services (MCSE)
Sales Script:
Thank you for calling Solid Cactus/Network Solutions, my name is <name>, how can I help you?
I understand that you are interested in understanding more about leveraging comparison shopping engines to drive more qualified buyers to your online store and increasing sales.
Comparison Shopping Engines (CSE) can provide the extra traffic you’re looking for. Most major engines work on a Pay-for-Click (PPC) model, so just like advertising on Google or Bing, you only pay for the clicks you receive. Shopping comparison engines help drive more qualified buyers to your site who are looking for the products and services that you sell, while providing you with an opportunity to compete against the largest competitors in your space, unbiased, and side-by-side. You can look like a big company when you leverage the CSE’s to your advantage.
The key to running a successful CSE program is based primarily on maintaining your data to ensure accuracy. Prices, quantities and reviews change on a daily basis and keeping your products current and fresh will give you the best opportunity to compete. We can assemble and maintain a data feed that automatically updates your products on every single engine you select, every day.
Our approach provides a Comparison Shopping Engine management service that includes the following:
- Dedicated Account Manager assigned to you to help develop overall CSE strategy and plan.
- A customized strategic plan and schedule
- Set up of appropriate accounts for each comparison shopping site
- Creation and extraction of the data feed
- Formatting the data feed to specific shopping engines
- Optimization of the data feed
- Ongoing program reporting and consultation – monthly reviews to determine your ROI
- Report and track on: Orders, Average Order Size, Conversions, Revenues and profit margins
- Your monthly fee is based on the number of Comparison Shopping Engine’s you want to publish to:
In order to determine which package would best meet your needs, I need to ask you some questions:
- Do you know how many Comparison shopping engines you want to submit a product feed to?
A – Google Product Search, Bing, Amazon Product Ads, Shopzilla, Shopping.com, thefind, etc.
- Who are you main competitors?
- What types of products in what categories are your best selling products?
Based on the information that you have provided, I believe the best package to meet your needs is:
<Starter, Standard, or Premium>
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Comparison Shopping Engine Packages
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Starter
$500.00/mo or 20% of spend, whichever is greater for up to 3 feeds
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Standard
$800/mo or 15% of ad spend, whichever is greater for up to 6 feeds
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Premium
$1000/mo., or 10% of ad spend, whichever is greater for up to 10 feeds
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# of sites, submissions and management
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3 Comparison shopping sites
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6 Comparison shopping sites
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10 comparison shopping sites
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Set up Fee:
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None
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None |
None |
| Term Options:
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3 Months
6 Months
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3 Months
6 Months
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3 Months
6 Months
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Objections and Common Questions
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Objection
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Strategy
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- I already see my site in Google’s search results. How does this help me?
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Customers visit Google search to do basic research, before they even know what they want to buy. Once they’ve found the product they want—and decided to buy— many of them visit comparison shopping website. People who buy through these websites tend to spend 24% more than people who find your products another way.
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- How is this different from search engine optimization?
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Search engine optimization, or SEO, is one of the pillars of internet marketing. Good SEO helps your store and products rank higher in Google Search. It’s a key to helping people find you online. However, building SEO is a long term strategy. Most comparison shopping websites let you bid on customer traffic by paying a small fee for each click. You’re guaranteed to get an interested buyer faster. We take care of the bidding strategies and maintain agency-level relationships with top search engine websites.
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- How is this different from pay per click?
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Pay per click advertising also shows up in Google and is another piece of a comprehensive online marketing strategy. Pay per Click advertising is based on keywords, not products. In PPC, you bid on a term, like “vacuum”. With comparison shopping, you bid on your product “hover vacuum 680”.
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- This sounds like something I could do myself.
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If you’re planning a big fancy wedding, no matter how good of a cook you are, you would probably want a caterer. Some things are just best left to professionals. Why go through all the stress for poorer results?
Setting up new accounts, managing access, updating product content and trying to determine which comparison sites are and are not working could be a full-time job in and of itself. With our service, you get even more—experts do it all for you so that you can focus on your customers.
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- Why should I have to pay for this? In fact, I can already submit my product to Bing Shopping for free through my eComm store platform.
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Most eCommerce platforms allow you to submit all of your products to a few shopping engines. But that’s just a ‘data dump’ with no strategy behind it or sensitivity to individual comparison site policies. In addition, you have to manually go in to each comparison website and set your bids. With our service, take care of it all-- including the removal of under-performing products, addition of seasonal products, and general strategic modifications.
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- Why should I go to you guys for this service instead of some other company?
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Most comparison shopping websites let you bid on customer traffic by paying a small fee for each click. You’re guaranteed to get an interested buyer faster. We take care of the bidding strategies and maintain agency-level relationships with top search engine websites. Our customers average a 800% on every dollar they spend on bidding. Our company was ranked Top Ten Best Shopping Feed Management Companies of 2010 & 2011 by topseos.com
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